TOKYO -- Dai-ichi Life Holdings will become the first major Japanese life insurer to sell policies completely online, Nikkei has learned, in an alternative to a long-standing tradition of face-to-face sales.
Japan's second-largest life insurer, with a 40,000-strong sales staff, will start selling all types of life insurance policies online as early as this fiscal year. Customers will be able to speak with agents using the chat app Line or other videoconferencing tools.
